Hi, I am Joy, an experience designer. After graduating from Carnegie Mellon with a Master degree in Interaction Design, I worked as a product designer for a year in the Bay Area. Working closely with my team, I took charge of the design process–from user research, wireframing, quick prototyping, visual design, to testing. With the great advantage in the Bay Area, I also got to work at several startups. I learned a lot from the fast-paced working environment, and had tons of fun partnering with different teams. Now I am looking for new opportunities.

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  • Carnegie Mellon
  • Master of Design in Interaction Design
  • Aug.2012 to May 2014
  • Sun Yat-sen University
  • Bachelor of Arts in
    Public Relations
  • Aug.2008 to June 2012

Design Skills

  • Contextual Inquiry
  • Ethnographic Research
  • Experience Mapping
  • Information Design
  • Scenario
  • Service Blueprinting
  • Sketching
  • Persona
  • Prototyping
  • Usability Testing
  • User Interview
  • Video Sketching
  • Wireframing

Technical Skills

  • Sketch
  • Adobe Creative Cloud
  • Final Cut Pro
  • HTML/CSS/JavaScript
  • Processing.js
  • Pixate


  • Best Innovation Award
  • Microsoft 2010 Green
  • Idea Competition
  • Second Prize Scholarship
  • Sun Yat-sen University
  • in 2009 and 2010
  • 2011 Starbucks College
  • Student Forerunner of
  • Environment Protection
  • Sun Yat-sen University


Groupon, Inc.  |  Product Designer

Palo Alto, CA  |  July 2014 to June 2015

  • Took charge of the design for the booking page and deal setup process in Groupon Merchant Center; Teamed with product managers, engineers and the operation team to deliver products.
  • Involved in the design of the booking feature in Merchant mobile app, including user research, wireframes, prototypes and visual design.
  • Participated in the design of merchant mobile app on tablet, mainly focused on the login flow.

Hothouse Labs |  Design Intern

San Francisco, CA  |  May 2013 to July 2013

  • Performed user research, and created prototypes for the on-board process.
  • Designed wireframes and interfaces for the company website.
  • Created posters for company culture statements.

School of Design, Carnegie Mellon University  |  Research Assistant

Pittsburgh, PA  |  Jan. 2014 to May 2014

Researched the undergrad portfolio review process of School of Design. Worked with school faculty to improve the process from a service design perspective.

Little Bee Institute of Cultural Communication |  Design Intern

Guangzhou, China  |  May 2011 to May 2012

Designed the complete visual identity system for the institution and a series of booklets for children and teachers to promote reading in more than ten remote villages in China.


Roboterra |  Web Designer

Summer 2015  |  Roboterra

Designed the course management page for students and teachers; Worked with engineers to implement the design.

Thesis: Engaging Information Design in Exhibit Space

Fall 2013 to Summer 2014  |  Carnegie Mellon University

A nine-month full design process including research, design and iteration to explore new approaches to enhance viewing experience in physical space.

Service Redesign for Pittsburgh Symphony Orchestra

Fall 2013  |  Pittsburgh Symphony Ochestra

Redesigned the experience in Pittsburgh Symphony Orchestra from a service design perspective; Created a system that could gather new ideas and feeback for the orchestra to attract new concert-goers.

Engaging Museums with Data  | Researcher and Designer

Spring 2013  |  Microsoft sponsored course project

Designed a new service system (including a website, an app and an installation) in museums to provide visitors with richer information, and better visit experiences.

Redesign Classroom Salon  |  User Experience Designer

Spring 2013  |  Classroom Salon

Researched and assessed Classroom Salon, a web-based learning and discussion platform. Proposed website changes to improve user experiences.

Translate "Visual Complexity"

Summer 2012 to Fall 2013  |  China Machine Press

Translated the book “Visual Complexity” (by Manuel Lima, 2011) into Chinese, which was published in August, 2013 by China Machine Press.